Why do it? PDF Print E-mail

Products

What would happen, if products could provide information on their history, could they…

  • reinforce the brand values they carry?
  • differentiate themselves from the competition?
  • command a premium in the marketplace?
  • force the disclosure of information for other products?
  • generate public interest in and awareness of environmental and societal issues?
  • demonstrate transparency in action?
  • establish consumer confidence?

Supply-chains

If supply chains could share production information in a generic way, could they…

  • reduce transaction costs?
  • manage risk more effectively?
  • compete on a new basis?
  • create new markets?
 
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